The Devil Wears Prada performs during day 2 of Riot Fest 2013 in Chicago, Il.
BMG has announced the purchase of Oregon-based metal and hard rock label Rise Records. The label, which was founded by Craig Ericson in 1991, is home to The Devil Wears Prada, Of Mice & Men, Memphis May Fire and PVRIS.
Under the deal, Rise will continue to operate out of Portland with Ericson at the helm of the digital-savvy company, but now the label will have BMG's resources for pushing its artists beyond the U.S., where it currently generates the vast majority of its revenue.
"Rise Records is more than a record label," noted Laurent Hubert, president of creative & marketing at BMG Chrysalis US. "It is a cultural phenomenon which has harnessed digital media to create a genuine community. We are delighted to partner with Craig and his team to give Rise’s artists access to BMG's world-class admin services and international network."
Financial terms of the deal were not disclosed.
The label's next release is I Am Alive In Everything I Touch (out May 19) from screamo favorites Silverstein. Watch the video for "A Midwestern State of Emergency":