The Devil Wears Prada performs during day 2 of Riot Fest 2013 in Chicago, Il.
BMG has announced the purchase of Oregon-based metal and hard rock label Rise Records. The label, which was founded by Craig Ericson in 1991, is home to The Devil Wears Prada, Of Mice & Men, Memphis May Fire and PVRIS.
Under the deal, Rise will continue to operate out of Portland with Ericson at the helm of the digital-savvy company, but now the label will have BMG's resources for pushing its artists beyond the U.S., where it currently generates the vast majority of its revenue.
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"Rise Records is more than a record label," noted Laurent Hubert, president of creative & marketing at BMG Chrysalis US. "It is a cultural phenomenon which has harnessed digital media to create a genuine community. We are delighted to partner with Craig and his team to give Rise’s artists access to BMG's world-class admin services and international network."
Financial terms of the deal were not disclosed.
The label's next release is I Am Alive In Everything I Touch (out May 19) from screamo favorites Silverstein. Watch the video for "A Midwestern State of Emergency":