WME Lures Two from The Agency Group, Including Clients Macklemore & Ryan Lewis, A$AP Ferg

Zoe Rain
Macklemore & Ryan Lewis

William Morris Endeavor Entertainment bolsters its urban division substantially with the addition of agents Peter Schwartz and James Rubin, who have joined WME and will be based in the firm's New York office. The both were formerly with The Agency Group.

Among the clients making the move to WME are Macklemore & Ryan Lewis, A$AP Ferg, Danny Brown, and Yelawolf. Schwartz also represents B-Real, Big K.R.I.T., Cypress Hill, Jordan Bratton, Method Man, Redman, Snow Tha Product, and Rubin books Run The Jewels for international territories and works with Partynextdoor, Action Bronson, Vic Mensa, Ilovemakonnen, G-Eazy, and many more.

“Peter and James are known for their keen eye for talent and their ability to architect careers,” said WME Music Partner Sara Newkirk.  “They are dynamic additions to our group as we continue to build upon our world class team of agents and artists.”

Schwartz joins WME from The Agency Group, where he served as vice president and head of urban music, overseeing the department's daily operations and booking nearly 25,000 shows and hundreds of tours domestically and internationally.  He joined TAG in 1993 and was an integral part of the growth of the company. After graduating from Syracuse University’s Newhouse School of Communication in 1990, Schwartz spent two years at the William Morris Agency as an Agent Trainee.

Joining WME from The Agency Group in London, Rubin headed up the International Division for Urban Touring and specialized in international markets. He joined The Agency Group in 2008 and grew his roster all the way from club tours to arena level artists. Rubin began his career in the industry as a hip hop/urban promoter in 2001, booking U.S. and U.K. artists across Australia, New Zealand, and Asia under his own Melting Pot Productions. He will continue to focus on the international marketplace for WME.


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