Tommy Page Leaves Pandora, Joins Cumulus as SVP Brand Partnerships
Tommy Page will join Cumulus Media as senior vice president of brand partnerships, the company announced today (March 27).
The move, which is being positioned as part of Cumulus' increasing focus on live events, will see Page creating "unique experiential opportunities and custom programs" that will connect brands with listeners of the company's 460 radio stations, with content distributed by Westwood One to approximately 8,000 further stations. Page will be based in New York City and report directly to Cumulus CEO Lew Dickey.
Page leaves his post as Pandora's vp of artist and brand partnerships, where his history as a recording artist helped him play a significant role in the company's recent outreach to the artist and music-business community after years of criticism over its royalty rates. He joined Pandora in 2013 after two years at Billboard, where he was hired in 2011 as associate publisher and was promoted to publisher the following year.
"As an artist and marketer, Tommy is a natural choice to create meaningful connections between artists, brands and their passionate fans through immersive and measurable marketing experiences," Dickey said. "Tommy has a deep understanding of the live experience and helping advertisers bring their brands to life with unique partnerships."
Over the past couple of years, Cumulus, radio's second-largest company (after iHeart), has forged partnerships with Rdio and Music Choice to expand into streaming audio and video.
He started his career as a recording artist for Sire Records and topped the Billboard Hot 100 with his single, "I'll Be Your Everything," a collaboration with Jordan Knight and Danny Wood of Page's tourmates New Kids on the Block, in April 1990, before returning to NYU's Stern School of Business to pursue his career as a music executive. He has recorded nine studio albums and continues to tour.