Kendrick Lamar's surprise release of To Pimp A Butterfly around midnight on Sunday prompted a deluge of commentary and a surfeit of surprise across the Internet through the dark hours of Monday straight through the late afternoon of Tuesday. (A reaction that the without-warning drop, pushed up a week from its schedule, was likely intended to force.) Critics reluctantly, but beautifully, rendered their first impressions of the dense and kaleidoscopic work.
Considering that, it's no surprise that a lot of people streamed the record on its first day. A lot of people. Tracks from the record were listened to 9.6 million times on Spotify during its first day, a new global record for first-day streams on that particular service. (Michael Buble's Christmas was the previous same-day global record-holder.)