Festivals Get Their Own App Construction Kit With 'Golive'

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Day 2 of the Governors Ball 2014 at Randall's Island on June 7, 2014 in New York City.

As music festivals have grown in popularity, so to have websites and mobile apps that allow attendees to better manage the festival-going experience. Fans expect music and information about participating artists, festival maps and online calendars. But how can smaller festivals provide those experiences to fans?

Greencopper, a Montreal-based company that provides technology solutions for music festivals, has a solution. Called Golive, the service provides festivals a set of tools to directly manage and publish their event content on mobile devices and the web. It's like Blogger, Tumblr and WordPress, a cloud-based service that publishes and hosts blogs for creators. In this case, the publishing platform was based on the technology that powers apps for Pitchfork Music Festival, Sasquatch! Festival, Mexico's Corona Capital and 200 others.

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A festival typically gets the company's full-service, customized app either by paying for it or finding a sponsor, Gwenaël Le Bodic, Greencopper's chief executive officer, tells Billboard. The problem is neither option is available to many smaller festivals that would otherwise want a Greencopper app. The solution was to offer a do-it-yourself platform that creates feature-filled apps without the bells and whistles. "We had the idea to package the technology to distribute it without having the full team behind the production."

Golive has three tiers. GoWeb, the simplest version, offers the content management system and web calendar and costs $500 a year. GoMobile adds iPhone and Android apps for $2,500 a year. The third tier, GoExtra, will be available in mid-2015. It includes the iPad app and up to 3 beacons for $4,000 a year. The prices include the cost of web traffic. Festivals could also save money on web hosting via Golive. Le Bodic says Greencopper typically gets about 80 percent of traffic from the web.

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This isn't blogging, but a festival can create and publish a website and app in short time. Le Bodic says entire process of entering data -- content like artists, venues and shows -- designing the website and app and building a website and app takes a couple of days. Testing will take a little more time. The wait for approval by the Apple App Store and Google Play will take another 7 to 10 days.

There's a lot of market opportunity. North America alone has over 2,500 festivals, according to the website Festival Finder. "We want to get it to thousands of festivals," Le Bodic says. "We bring the technology, they bring the content."