Hyundai and The Recording Academy have teamed up again for the third annual Grammy Amplifier, an online-driven initiative to unite aspiring musicians with some of the biggest names in music. Three-time Grammy winner Mark Ronson has signed on as Amplifier Ambassador alongside program curators The Band Perry, Ziggy Marley and Allen Stone.
A group of 25 finalists will be brought together for a mentorship experience following a just-launched online competition that will be determined by track plays and social media activity. The curators will then whittle the 25 down to a shortlist, at which point Ronson then selects the final three winners. The "Uptown Funk!" hitmaker then gets to assign each one of the following:
- A studio recording session with a Grammy Award winning producer.
- Production of a music video by a noted director.
- An opening spot on a big tour and/or at a music festival.