On Jan. 20, Bjork announced on Facebook that her album had arrived several months earlier than its March release date. "Vulnicura will be rolling out worldwide over the next 24 hours !!" she wrote. "I wanted to tell you the tale of making of this album." Though she went into great detail about how Vulnicura got here, she declined to say why it was here, now.
What the rest of the Internet figured out just days after the Icelandic singer/unicorn announced her eighth album is that, like Madonna's Rebel Heart in December, the whole thing had leaked online. Bjork was first notified by fans through her website, which they contacted to tell her Vulnicura was available for illegal download. Derek Birkett, founder of her label One Little Indian, tells Billboard Bjork asked him what to do, so he reached out to "a few friends in the business" -- Arcade Fire and Paul McCartney manager Scott Rodger of music management consortium Maverick and Megaforce Records' Missi Callazzo, who handles Bjork's U.S. distribution.