Apple has acquired Semetric, a London startup that runs the music analytics service Musicmetric. The move, reported by the Guardian, citing documents filed this month with the Companies House in the UK, comes as Apple prepares to relaunch its Beats streaming service.
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Launched in 2008, Musicmetric is a dashboard tool that helps artists, labels and others track social media activity, sales, streaming and file sharing data. It raised $4.7 million in January 2013 to help expand its business, and that month it struck a deal to integrate data from Spotify into its dashboard.