Mexico is now the largest Vevo market outside the U.S.
Vevo's Mexico service registered over 1 billion views in November, a significant milestone that now makes the country Vevo's second largest market after the United States.
The 1 billion views translates to a 49 percent increase in views since the service was launched in Mexico in May 2014. The growth has been fueled by Vevo's mobile platform, which grew by 86 percent compared to May (470 million vs. 252 million views). Mobile accounted for 45 percent of Vevo's total November views, according to the company.