YouTube, the undisputed king of music streams, is getting chipped away at. We break it down.
Hozier's 2014 breakout can be attributed to the popularity of "Take Me to Church's" intriguing music video on YouTube. With an impressive 24 million video views to date, it's surprising that in any given week, more people listen to "Take Me To Church" on Spotify than on YouTube (and that includes user-generated views counted by YouTube's contentID system).
Nico & Vinz's "Am I Wrong"), Tinashe ("2 On"), Nick Jonas ("Jealous") and Sam Smith's "I'm Not the Only One" are just a few of many tracks that received more streams on Spotify than on YouTube, all with official music videos out and counting towards their weekly playcounts.
Of course, some songs, like Nicki Minaj's "Anaconda" and Meghan Trainor's "All About That Bass" still dominate in the YouTube category because of their popular music videos, but it looks as though Spotify has a majority stake in the "up-and-coming" category.