What would a hip-hop pizzeria look like? From the outside, Williamsburg's Best Pizza is indistinguishable from any other Brooklyn dollar-slice joint, but chef-owner Frank Pinello's acclaimed pies and an ear-splitting hip-hop playlist that includes The Notorious B.I.G., Nas and Wu-Tang Clan are making it a must-go for rap luminaries from Odd Future to Action Bronson.
When Best opened in 2009, its foodie cred is what garnered notice: Pinello, 32, is an alum of Bushwick pizza mecca Roberta's (where the Clintons have been seen dining) and the now-shuttered Pulino's Bar & Pizzeria; his partners at Best are the owners of the former. Raves from food blogs, Bon Appetit and The New York Times followed.
But Best hasn't only drawn the expected foodies and area hipsters. Music-biz notables including Epic chairman/CEO Antonio "L.A." Reid, rapper-producer Space Ghost Purrp and members of the Brooklyn rap crew Pro Era are all fans of Pinello's no-frills menu. Among the customer-decorated paper plates that line the simple interior is one featuring the Sharpie-scribbled signature of ASAP Rocky. Meanwhile, Pinello recently helped launch Los Angeles' Prime Pizza, which already has hosted Tyler, The Creator and Odd Future crewmate Earl Sweatshirt.