Bandcamp, the e-commerce platform that makes it easy for bands to sell their music directly to fans, is now poised to offer a new feature: personalized subscription services. Ahead of an announcement at this week's SF MusicTech Summit conference, Bandcamp CEO Ethan Diamond told the Guardian that artists will be able to set their own price for the service, with music reaching premium subscribers first. "It's kinda like what U2 and Apple did, except that it’s music that you actually want!" said Diamond.
Subscribers will still be able to download music files as they normally do, with everything also available on Bandcamp's mobile app, and artists can dig into their catalogs to offer subscription bonuses. According to the report, musicians can choose to release new music exclusively to subscribers and include blanket discounts on other merchandise.