Primary Wave Acquires Evolution Management

CeeLo Green

CeeLo backstage at the 2013 Billboard Music Awards

Primary Wave has acquired Evolution Management and will merge the company into its talent management division, The Hollywood Reporter has learned. The combined personnel — which will include film and TV talent and literary managers — will move to expanded offices next year.

With the addition of Evolution founder Mark Burg and his fellow managers Michael MenchelTiffany KuzonBrad Kaplan,Margot MenzelBen PressStephen GatesSekka Scherand Dan Patack, Primary Wave bolsters the expansion of its film and TV business, which includes development, management and production. Primary Wave’s strengths have traditionally been in music — its clients include CeeLo GreenMelissa Etheridge, Cypress HillTankNatalie Imbruglia, The Go-Go's and Ginuwine, along with Emmy winner Jane Lynch. The company’s two-year-old TV division has developed more than a dozen scripted and unscripted projects, including Green’s TBS reality show The Good Life.

“Mark and I have been friends for decades and over the years, we’ve completed many successful business deals together,” Primary Wave CEO Larry Mestel said in a statement. “This was an inevitable partnership and now as a formal alliance, we will combine our companies’ expertise and relationships in music, TV and film.”

Evolution financed last year’s Casey Affleck-Rooney Mara drama Ain’t Them Bodies Saints and the faith-based feature Grace Unplugged. Burg, whose production credits include Bull DurhamCan’t Buy Me LoveThe SandlotJohn Q and the Saw franchise, recently executive produced Two and a Half Men and Charlie Sheen's follow-up series, Anger Management.

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