Australia-based music streaming service Guvera has officially launched in India. The free, ad-supported mobile app, with its library of over 12 million tracks, is now available for Android and iOS devices in the world's second-most populous country, which does not have access to Spotify.
Guvera launched in 2010 as a no-frills MP3 download site, but later evolved into a playlist-driven streaming service offering both free, ad-supported streaming and, for its paying customers, ad-free listening. It has licensing agreements with UMG, EMI, Orchard and INgrooves, among others, and the service is quickly expanding. In the past year, Guvera has launched in Indonesia, Hong Kong, Malaysia, the Philippines and Singapore.