2019 American Music Awards

Exclusive: +1 Records Becomes Official Label Partner of Lyor Cohen's 300 Entertainment

Nat Hays Jonny Kaps +1 Records 300 Entertainment 650
Photo Credit: Jason Mcdonald
Nat Hays (left) and Jonny Kaps of +1 Records. 

300 Entertainment has announced +1 Records has become an official label partner of the music company, meaning the independent label will now have access to the 300 marketing, licensing, A&R, radio and further infrastructure.

+1 Records is the label arm of the company +1 founded by Jonny Kaps and Nat Hays in 2008. +1 also has a management division with experience in publicity, marketing and events that's separate from the label deal with 300. +1 Records's previous signings include Caught A Ghost, The Morning Benders, The Boy Least Likely To and The Postelles. The label's biggest success to date, The Heavy who's single "How You Like Me Now?" has topped more than 600,000 sales, according to +1. 

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"Working with Jonny and Nat simply reinforces how important it is to surround us at 300 with incredibly tasteful people who are committed to the painstaking task of artist development," said Lyor Cohen, who started 300 last year as a new "content company" with Todd Moscowitz and Kevin Liles. "It's a great pleasure and critical to our company’s success that we surround ourselves with entrepreneurs like them."

Kaps said previously his label was often building new talents as a launching pad but they were not equipped to properly handle stepping up to the next level. 

"I felt like we were all hustle and no muscle," he said. "We would build a team for our artists and create the launching pad they needed. But when things would start to take off, we couldn’t capitalize in the ways we really wanted due to not having enough staff or resources. This fact stared us in the face when the Heavy started to take off with 'How You Like Me Now?' We tried doing it completely ourselves and I am proud of all we accomplished, but when we were consistently selling 2,500 albums and 7,500 singles a week, we needed some muscle and resources in order to pour fuel on that fire."

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Kaps said that "missing ingredient" was radio promotion, and once 300 hired on RCA Records' 15-year vet of rock and alternate promotion Billy Burrs it "sealed the deal" to work with the company. He said, "If we had our team at 300 back then, I truly believe that [the Heavy] record would have gone through the roof."

Under this partnership, +1 Records already released the single "Sunrise" by DJ and producer Slaptop that hit Billboard charts at No. 49 on the Dance/Electronic Digital Songs chart. Their next signing is UK alternative group Life In Film whose debut single "Get Closer" will be released in January, 2015. 

As well +1 Records has announced two new singles labels. One is called Honeymoon and is a partnership with Neon Gold scout Andrew Hwang, with its first signings Norway's Anna Of The North, Belgium's La Plage and the United Kingdom's Ekkah. The other is with Vitalic Noise, the electronic music-based Los Angeles management and publicity company. 


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