Dallas Cowboys wide receiver Dez Bryant is the latest high-profile athlete to retain the services of Jay Z's Roc Nation Sports. The agency confirmed the signing over the weekend, and Bryant told ESPN on Sunday that he's looking to Roc Nation to build-up his personal brand to "icon" status.
"I feel like it fits me," Bryant said of Roc Nation. "It fits what I'm trying to do, what I'm trying to accomplish in life. I want to be the best that I can possibly be. It ain't about a contract. It's about me branding myself and being an icon for these kids. I love kids and they look up to me."