The 'Frozen' soundtrack may have helped the company’s music division achieve its highest market share in years, but will a recent exodus of pop stars bring on a new ice age?
Thanks to the blockbuster sales of Frozen and its beyond-ubiquitous hit “Let It Go,” Disney’s music division is on its hottest streak since the halcyon days of the Jonas Brothers and Miley Cyrus in 2009, with a 2.9 percent market share. The soundtrack’s whopping-for-these-days 3.5 million sales helped account for half of the label’s recorded-music earnings in 2014 so far -- a feat to cheer, no doubt, but what happens in 2015 when Elsa is on a screen sabbatical?
That’s the question on many Mouse watchers’ minds as Hollywood Records, Disney Music Group’s pop division, tries to arrange a new crop of stars to make up for the mainstays who have jumped ship. Those include Cyrus, who remade her career at RCA Records in 2013, and Selena Gomez, who’s headed to Interscope (a best-of album will be her final release on Hollywood in November). Meanwhile, sources tell Billboard that budding pop/R&B artist Zendaya is not quite leaving the label, but finalizing a joint venture with Hollywood and Republic Records that will be a first-of-its-kind deal between the two companies.