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TuneCore Unveils 'YouTube Money' to Help Artists Monetize Tracks

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Digital distributor TuneCore has announced the launch of YouTube Money, a new service that gives all TuneCore-associated artists a way to further monetize their recordings on YouTube. According to TuneCore, artists choose which tracks they want to monitor, and the company collects a percentage of advertising revenue for those videos on their behalf. Earnings are deposited in the same TuneCore account as revenue from music distribution and songwriter royalties.

Artists can utilize YouTube Money to monetize any video that uses their sound, including user-generated or other non-owned content outside of their YouTube channel. Artists can opt out their channels if they want and accounts can be monitored on their YouTube Money dashboard.

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TuneCore says a survey of its artists found that YouTube is the third most important point of distribution for their music, behind iTunes and Spotify.

"Musicians and songwriters today need to maximize their revenue across a growing number of touch points and platforms, and TuneCore is dedicated to making the process simple and efficient," said TuneCore CEO Scott Ackerman in a statement. "As YouTube's importance as a point of distribution increases, we want to ensure Artists are receiving the full benefits. With YouTube Money, we're confident TuneCore can help artists by collecting the YouTube revenue artists have earned while artists can focus on what’s most important -- making music and getting their music out to the world."

Earlier this month TuneCore announced the company had paid out $32 million in the third quarter, a 13.2-percent increase from the prior-year period, bringing total payouts since its 2006 inception to $471.5 million.


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