Exclusive: Snoop Dogg Prepping New Pharrell-Produced Album For I Am Other/Columbia

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Best Bets Albums 2013, Snoop Lion

As Billboard reports in this week’s cover story, Snoop is the latest signing to I Am Other, which is headed up by Pharrell and co-manager Caron Veazey. I Am Other’s Instagram account teased the news earlier this week, revealing that Pharrell will be producing the entire set, which will feature guest appearances from music legends Stevie Wonder and Charlie Wilson.
Snoop Dogg’s last album was 2013’s reggae-heavy, Diplo-produced Reincarnated, for which he temporarily took the name Snoop Lion . The set debuted at No. 16 on the Billboard 200 and No. 1 on Billboard’s Reggae Albums chart.
Snoop has also been flexing his tech muscles as of late, investing alongside Jared Leto in news-aggergator Reddit as well as free stock-trade app Robinhood.