Is Pioneer’s KUVO finally a solution for decades of inaccurate (or nonexistent) nightclub royalty payments?
A solution to the long-contested issue of nightclub performance royalties may come in the form of a small black box. Leading audio-equipment manufacturer Pioneer has developed a product -- KUVO, a play on kumo, the Japanese word for cloud -- that is plugged into a mixer and tracks each song played through cloud-based technology. And the company, supported by the newly formed Association for Electronic Music, will share the data with performing rights organizations for free.
The move is part of AFEM’s “Get Played, Get Paid” campaign, which seeks to steer performance royalties into the hands of songwriters and producers by streamlining the methods used by rights organizations to track music played in nightclubs. AFEM estimates that about $160 million worldwide was lost due to misallocated performance royalties in 2013.