Add a group of Oxford business students to the list of people who kept Thom Yorke's new solo album a secret from the world. MBA candidates at the prestigious university worked with the Radiohead singer's management team on the experimental set, titled Tomorrow's Modern Boxes, which was released Sept. 26 via peer-to-peer file-sharing service BitTorrent.
Oxford says MBA students from the Saïd Business School worked with Yorke's team at Courtyard Management on user experience, media strategy and financial analysis for the BitTorrent release. They also generated some potential strategies on how to release the next Radiohead album, so fans could be in store for another unconventional album delivery from the iconic band.
"It was immensely useful to have the input of the MBA students on data analysis and new marketing strategies. They produced a thorough and insightful document," says Courtyard Management.