YouTube has confirmed a big milestone to Billboard: $1 billion in payouts from its ContentID copyright earmarking system since its launch seven years ago.
The system is made available to select creators and rightsholders (generally companies that hold a large amount of rights, like labels and film studios) in order to control how content they hold the rights to is made available within YouTube.
"Content ID has empowered creators to remix, curate and celebrate their favorite songs and videos, resulting in videos that are both entertaining legions of fans and rewarding rights holders with revenue," director of product management Matthew Glotzbach tells Billboard.