Divinyls Return to Australian Sales Charts After Death of Chrissy Amphlett
“I Touch Myself” was originally a hit in the early '90s for alternative rock outfit the Divinyls, whose impressive lead singer Amphlett died from breast cancer at the age of 53 in April 2013. A mammogram and ultrasound failed to initially detect the disease. It was only when she self-examined that she returned to the doctor to insist on a biopsy, which in 2010 revealed the cancer.
Amphlett's husband and former Divinyls bandmate Charley Drayton accepted the award Tuesday, on the eve of Breast Cancer Awareness Month. The IAB has also made a donation to Cancer Council NSW.
The campaign and its powerful black and white clip can be seen here http://itouchmyself.org
The U.S. accolade is the latest in a growing list of honors for the moving Australian campaign. It took out silver in the Branded Content and Entertainment category at the Cannes Lions International Festival of Creativity in June, and won the prestigious platinum award at the fourth annual SABRE Awards in Beijing in September, a gala which recognizes the best agencies across the Asia-Pacific region.
Chrissy Amphlett ‘Lane’ Gets the Go Ahead
“I Touch Myself” became an international hit in 1991 when it reached No. 4 on the Billboard Hot 100, No. 10 in the U.K. and No. 1 in Australia, and had radio programmers around the world pondering whether the song was too naughty to spin (Amphlett wrote the work with Mark McEntee, Billy Steinberg and Tom Kelly).