BitTorrent has announced its biggest coup yet in its continuing quest to promote its Bundle product (and distance itself from associations with piracy): a partnership with Thom Yorke behind his new solo record, Tomorrow's Modern Boxes. The release is the first paid record release via torrent.
The eight-track album costs $6 and is unlockable on the BitTorrent Bundle site. The move echoes Radiohead's very forward-thinking move in 2007 to a pay-what-you-want release of In Rainbows, except Yorke's new record comes with a minimum cost of acquisition and the well-established technological backbone of the BitTorrent file transfer protocol.
BitTorrent confirmed to Billboard that the company will receive 10% of the money from Yorke's sales, 5% less than BandCamp or BandPage and far less than iTunes' 30% cut.