"It was a bit scary."
It's being called the iPhone fumble seen 'round the world.* In less than a day, millions have watched 18-year-old Jack Cooksey drop the first purchased iPhone 6 outside an Apple store in Perth, Australia. The excruciating moment occurred moments after he was rushed by a local morning show reporter, who asked the clearly jazzed Cooksey to have a look-see.
What happened next was textbook "how-not-to-open-an-iphone-box-on-tv" -- instead of holding the box flat in his hands while trying to separate the top from bottom SLOWLY, Cooksey tilted the package while quickly jiggling it free. When the box finally cracked, the phone hopped out and onto the ground, as if it were a frog escaping from a shoebox. The horror. Watch this version of the video, which has received over a million views: