TuneCore Opens Nashville Office, Hires Shelby Kennedy to Run It

Courtesy of TuneCore
Shelby Kennedy

TuneCore is planting roots in Music City. The digital music distribution and publishing company announced Monday it will open a Nashville office with newly hired Shelby Kennedy at the helm as vice president of entertainment relations.

Kennedy is a well-known figure in Nashville, having previously held roles at ASCAP, BMI, Lyric Street Records and Wide Open Music Group, among others. For the past 18 years he's operated his own company, Porch-Pickin' Publishing and he's the son of legendary guitarist Jerry Kennedy and brother of songwriter Gordon Kennedy. A composer in his own right, Shelby Kennedy's songs have been recorded by artists including Reba McEntire, who scored a top-5 hit in 2001 with his "I'm a Survivor."

In his new role, Kennedy will work closely with musicians and songwriters to create career-building opportunities. TuneCore CEO Scott Ackerman explained the decision to expand the company's footprint to the home of country music.

"Nashville is one of the most creative cities in the world, and Shelby Kennedy has deep relationships and broad expertise in the music industry," said Ackerman in a statement. "As TuneCore expands our support for the increasing number of musicians and songwriters who choose independence to take control of their careers, both are a natural fit."

Said Kennedy, "I hope to tap my experience spanning the spectrum of roles across the business -- from songwriter to performer to business executive -- to act as a catalyst in driving opportunities for artists, songwriters and other key partners."

TuneCore's new Nashville office is located on 17th Avenue South, near Vanderbilt University.

TuneCore is a digital distributor and music publishing administer for independent artists. It distributes recordings to a litany of digital music services, such as iTunes, Amazon, Spotify and Rhapsody. Its music publishing administration division collects publishing royalties from digital services and also handles requests for synchronization licenses.