Vevo Names First Chief Product Officer

Courtesy of Vevo
 David Rice, Chief Product Officer for Vevo

The new exec's long career in digital media should help the company expand its digital footprint.

Vevo has announced the appointment of David Rice as the company's Chief Product Officer, a new position at the music video platform. Rice previously worked for CBS Interactive, Microsoft and Yahoo, overseeing various digital-focused initiatives such as CBS' video game news sites and managing the Hotmail and Messenger products for Microsoft.

“Bringing our first Chief Product Officer on board is an important milestone for Vevo," said company chief Rio Caraeff in a statement. “David is a seasoned product management leader with more than 15 years spent working at the intersection of media and the web at a range of start-ups as well as global, established technology driven companies. With David’s leadership, Vevo is well-positioned to grow our product operations as we approach our five year anniversary later this year.”

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“Video is the most powerful medium for story-telling," said Rice in a statement, "and music has one of the most passionate fan bases. Vevo is right at the center of it all."

Rice has a point; the platform recently broke its own record when Nicki Minaj's "Anaconda" video received 19.6 million views in its first day, besting Miley Cyrus' 19.3 million for "Wrecking Ball."

Vevo's new CPO will likely be running around in virtual worlds in the immediate future -- this week the company announced its fledging entry into the world of virtual reality via the forthcoming Samsung VR product, powered by technology developed by Oculus Rift, the virtual reality company purchased by Facebook earlier this year for $2 billion.

While the future may be murky, the immediate future seems promising.