U.K. Music Industry Sets Trade Mission to India

Mumbai, India 2014.
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Mumbai, India.

U.K. Trade & Investment (UKTI), in partnership with The Association of Independent Music (AIM) and British labels trade body BPI (British Phonographic Industry), has announced a week-long trade mission to be held this fall in the Indian capital city of Mumbai.

The trade mission is scheduled to take place Nov. 1-8 this year and will see representatives of the U.K. music industry host a program of educational seminars, networking events, conferences and artists showcases in a concerted bid to tap into the fast-growing Indian music market and grow British presence in the territory.

It marks the first time since 2006 that delegates from the U.K. music industry have held a trade mission to India and reflects the country's growing importance as a music market.

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According to IFPI's most recent "Recording Industry in Numbers" report, India is currently the world's 19th biggest music market with music sales totaling $113 million in 2013.

As part of the trade mission to Mumbai, UKTI will host a number of sessions at Mix Radio Connects, India's largest music and digital conference. Delegates will also be invited to attend the NH7 Weekender festival, while India's leading EDM music and events company Submerge Entertainment Pvt Ltd will host a showcase of British electronic and dance acts, with further program details to be announced.

Artists, managers, promoters, record labels, digital distribution companies, festival bookers and promoters, covering all genres of music, are invited to join the mission, with registration costing £150 ($245) per delegate.   

Alison Wenham, CEO/chairman of AIM said that she was confident that "plenty of good contacts will be made and business will undoubtedly follow" as a result of the trip.

"Digital channels are leading the way in India, with their revenues accounting for as much as 60 percent of total recorded music sales, so we believe now is an ideal time to visit and give our delegates the opportunity to exploit their music in a dynamic new market," added BPI director of independent member services and international Chris Tams.

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