Mixcloud, the London-based Internet radio company that specializes in long-form EDM content, is offering paid tiers of service to complement its advertising-free radio product.
The premium-tier account removes advertisements and costs $6.99 per month or $69.99 per year. A paid tier of Mixcloud should be beneficial to rights owners and creators. Co-founder Nico Perez explains to Billboard that Premium accounts require a higher royalty rate paid to performing rights organizations. As a result, "in the USA, the per-track royalty rate that we pay to SoundExchange roughly doubles, and so that extra money should flow to the artists," he says.
The other new tier of service is the PRO account. Priced at $15 per month or $135 per year, PRO gives uploaders analytical tools that provide insight into where and how people listened to their content. The offering is similar to the premium tier of popular streaming service SoundCloud. The top tier of SoundCloud Pro also provides unlimited track uploads and analytical tools, and has the same monthly and annual prices as Mixcloud PRO.