Prime Minister David Cameron continues his push for explicit online content to be monitored.
Overtly sexual and explicit music videos distributed online are to carry advisory age ratings in the United Kingdom from October as part of a pilot scheme 'to help parents protect their children from graphic content,' British Prime Minister David Cameron announced Monday (Aug. 18). Cameron has previously attempted to crack down on pornography.
The scheme commences Oct. 1 and will be implemented by YouTube and Vevo, working in association with the British Board of Film Classification (BBFC). The U.K. arms of Sony, Universal and Warner Music have all given their support to the initiative, which will see will see record labels voluntarily submit content of an adult nature to the BBFC for classification into 12, 15 or 18 age categories.
Online music video platforms such as YouTube and Vevo will then include the ‘parental advisory’ age ratings ahead of music videos deemed unsuitable to young viewers.