Give Scott Keeney, a.k.a. DJ Skee, a minute to talk about his love for radio, and you’ll wind up getting five.
That’s what Peter Ferraro, co-founder of East Village Radio, got on the day he announced the impending closure of his pioneering internet radio station. “At first I was like, ‘Can I call you over the weekend?’” Ferraro recalls. “I got a lot of calls -- investment bankers showed up at our door, Clear Channel, CBS they called us. I was ready to do something different, but all of these opportunities were pouring in over such a short period of time.“
But after talking extensively with Keeney about their mutual friends and shared passion for radio in its purest form -- a deejay hosting and curating the latest hits and undiscovered gems for a localized audience -- the more he got to thinking about what East Village Radio’s concept could look like with a more aggressive business model. Clearly, a desktop website for online radio clearly wasn’t enough to cut it in the Spotify era -- an Edison Research study conducted earlier this year found that 75% of 12-to-24-year-olds discover new music through streaming apps like Pandora, Spotify and iTunes Radio.