RCA Promotes Publicity Veterans Borden, Weinstein Dennison, Abzug

Sia, 2014
Pretty Puke

Sia photographed by Pretty Puke for RCA Records in 2014.

It's promotion week at RCA Records. On the heels of longtime publicity head Mika El-Baz's elevation to executive vp of west coast, the label has announced that three members of her staff have also been bumped up.

Theola Borden and Sarah Weinstein Dennison have been promoted from vp to svp/publicity and will both remain in the company's New York City headquarters. Over in the west coast office, Jamie Abzug has been promoted to vp/publicity. All three will continue to report to El-Baz, who retains her role as executive vice president of publicity.

Borden joined RCA (formerly J Records) in 2005 as the vp of publicity. The list of artists she has secured media campaigns for is long, and includes Alicia Keys, Jennifer Hudson, R. Kelly, Miguel, Monica, Fantasia, Buddy Guy, and newcomers A$AP Rocky and Elle Varner, among others. Prior to RCA, Borden held publicity positions at Elektra/Atlantic and before that, Jive/Verity Records. Her career began at the Apollo Theatre. In a statement, El-Baz calls Borden "relentless in her approach and dedication."

In her 10 years as vp/publicity at the label, Weinstein Dennison has overseen PR campaigns and strategy for artists including Usher, Sia, Gavin DeGraw, Pitbull, Santana, Shakira and Elle King. Prior to RCA, she held various positions at Island, Razor & Tie and Virgin Records. Additionally, she's worked on various campaigns for Rod Stewart, Bob Marley and the "Biggie & Tupac" documentary. El-Baz calls Weinstein Dennison an "enormously focused and determined publicist."

Since joining the label in 2004, Abzug has worked on campaigns for Pearl Jam, Maroon 5, Alicia Keys, Kesha, Miley Cyrus and Christina Aguilera, along with a host of emerging acts including Betty Who, Bleachers, Becky G, New Politics and Walk the Moon. Prior to RCA, she began her career at Artemis Records. "Her creativity, enthusiasm and expertise have made her a valued and respected member of our team," says El-Baz.

Earlier this week it was announced longtime evp/publicity El-Baz will be relocating from NYC to L.A. to head up the label's west coast office.


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