The streaming service is looking to strengthen music discovery for its users.
Rhapsody International has announced two moves to help its music service better connect listeners with songs: the acquisition of the Soundtracking app and technology, as well as the team behind the social music app, and the hiring of the team behind Exfm, a developer of music discovery technologies and mobile apps that shut down earlier this year.
Soundtracking claims its team is "already busy cooking up exciting new features" for Rhapsody. "With Soundtracking, they created an entirely new way for people to express themselves by sharing their musical moments," said Paul Springer, SVP Americas and head of product at Rhapsody, in a statement provided to Billboard. "We’re excited to incorporate that creativity and community focus within Rhapsody’s suite of music services.”