The executive will play a large role in developing SoundCloud's corporate ties.
Stephen Bryan, a 17-year veteran of Warner Music Group who was a key player in the company's digital development, has been announced as SoundCloud's newest senior vice president of Business Development and Strategy. Bryan was WMG's executive vice president of Digital Strategy and Business Development.
Asked what precipitated the move, Bryan tells Billboard that the jump "had nothing to with WMG. When I joined, it was the very beginning of the digital transition -- the reason why I stayed there so long is that I've always felt a deep passion to navigate this incredible transition to digital platforms. I think that change will accelerate in the near future, and a company like SoundCloud enables me to continue that."
The move sees Bryan jumping into a company with massive scale -- with about 40 million users and the most-tweeted music service by far -- and value -- estimated in the billions -- but with no existing strategy for monetization, outside of its paid account option. "All business go through different stages," Bryan says when asked about a monetization strategy. The company has partnerships with Facebook, Google and Twitter which allows content from SoundCloud to be playable on each those properties' sites. Bryan had worked with the three social giants previously at WMG.