Hot 100 News: What Language Barrier? Enrique's 'Bailando' Is a Hit

"The more I listen to it, the more I seem to like it," says Enrique Iglesias of "Bailando." "There's something addictive about this song."

The steadily pulsating track - its title translates to ­"dancing" - surges 23-17 on the Billboard Hot 100. The song is spending a 12th week atop Hot Latin Songs (where it's Iglesias' record 25th No. 1), but it's breaking boundaries on radio, rising 30-25 on the Mainstream Top 40 chart. Notably, "Bailando," first released in Spanish (and featuring Descemer Bueno and Gente de Zona), has crossed from Latin to top 40 radio with only a Spanglish remix (and a Sean Paul guest rap).

"This is a classic case of a data-driven record," says Charlie Walk, executive vp Republic Records. "The Spanish version started building at Latin radio around February in Miami. We also saw big Shazam and iTunes numbers. It's one of the few Latin records I've seen react before any pop play. It was delivering."

The song's two official videos have further grown its profile, earning a combined 225 million YouTube views at press time.

"Bailando" is "Enrique at his core," says Walk. "It just sounds like him. He went back to being who he is. That's why it's a hit."


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