Pandora Hires Columbia Exec Lars Murray as VP of Industry Relations

Pandora has hired former Columbia Records executive Lars Murray for the new position of vice president of industry relations. He will work in Pandora's New York office and report directly to Chief Strategy Officer Sara Clemens, who joined the company in February from LinkedIn.


Murray was most recently vice president of digital media at Columbia Records and has over two decades of experience in the music business. At Columbia he worked on campaigns such as Daft Punk's "Random Access Memories," Pharrell Williams' "GIRL" and Jack White's "Lazaretto."

Murray's "extensive knowledge, broad industry relationships, and deep passion for music" will help engage stakeholders throughout the industry, said CEO Brian McAndrews in a statement.

"Pandora is ushering in a new era for music, with unmatched scale and personalization that can empower the industry in a way that has never before been possible," said Murray in a statement. "I am thrilled to be part of what continues to be a dramatic transformation of how great music and artists find their audience."

The position, created as Clemens builds out her team, is the first label relations position dedicated to broader business activities, according to a Pandora spokesperson. Numerous other people at Pandora interact with record labels, from getting catalog by release date to securing artists for Pandora Premiers.

Pandora also has its Music Partnerships group, headed by former Billboard publisher Tommy Page, that's behind such programs as Toyota Sessions, a branded station for emerging artists, and Pandora Presents concerts. Mike Spinella, a former Director of Industry Relations at Rolling Stone, joined Page's group earlier this year.


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