Miley Cyrus' 'Bangerz' TV Special: Its Own Wrecking Ball

Miley Cyrus licked and gyrated for TV viewers on July 6 when Miley Cyrus: Bangerz Tour aired on NBC, but most Americans tuned out her onstage antics. The special delivered 2 million viewers - a 0.7 rating among adults 18-49.

It's not a ratings disaster, but more of a whimper than a wallop. The holiday weekend is partly to blame, along with Cyrus fatigue. MTV aired her Unplugged special in January. It drew 1 million viewers, the ­highest-rated Unplugged of the past decade. That's an anomaly since concert specials generally underperform - in May, a Coldplay special on NBC drew a meager 1.7 million viewers; a 2013 One Direction special on CW had a mere 600,000 viewers despite the boy band's popularity - but are low-risk as they tend to come in fully produced.

Still, says Brad Adgate, research director at Horizon Media, lower numbers mean networks "may have to be more selective with concert specials and 'eventize' their shows as much as possible."


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