Stir It Up Like Bob Marley: New Collection Designed By Daughter Cedella Brings Irie Vibe to Wardrobes

"Denim. Total denim. Denim, denim, denim," says designer Cedella Marley, 46, daughter of Bob Marley, when asked about how her father dressed. "Dad was the first person I saw rock denim on denim and I thought, 'Wow, that works.' "

The reggae icon's groovy style endures with the introduction of Marley Apparel, Cedella's men's collection, which launched this summer. Inspired specifically by Marley's sartorial choices from the 1960s and '70s, the cheery - and sometimes cheeky - line features items like palm-tree-festooned hats ($34) and ganja print tanks ($30). The Rasta Splatter T-Shirt ($30) and Paint Splatter Board Short ($58) are decorated with the colors of Rastafari: green, yellow and red. The Vintage Track Jacket ($70), decorated with a capital M, is reminiscent of those worn by Marley. (Denim, says Cedella, will make an appearance in the fall.)

Throughout, Marley Apparel demonstrates a commitment to sustainability: All items incorporate organic cottons and hemps, and a portion of proceeds goes to One Love Gardens, which assists communities in Jamaica by endowing plots for farming. "If Daddy wasn't a musician, he would have been a farmer," says Cedella. "I'm sure hemp would have been one of his crops."

Marley Apparel was launched by Bravado, the merchandiser associated with Universal Music Group. "There is a tremendous demand for Marley Apparel merchandise worldwide," says Bravado CEO Tom Bennett, "so this was a natural extension for the brand and for Bravado as we both continue to expand into the higher-end fashion market." Marley Apparel is in talks with major retailers and is available currently at wearmarley.com.

"We have Daddy's quote, 'My home is in my head,' on every hangtag," says Cedella. "Daddy was his own stylist. You can define your own style. It's all in your own head."


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