EDM Power Players 2014: Gary Richards, Founder of HARD Events

If anyone deserves the title of EDM renaissance man, it's Richards. Since 1991, he has been a concert promoter, superstar DJ, record label executive, festival founder and dance music icon. As an A&R man for Def Jam in the 1990s, Rick Rubin teased Richards, 40, about his devotion to "electronic crap that doesn't sell." Richards is having the last laugh. He went on to launch Electric Daisy Carnival and develop his own DJ persona, Destructo - whose upcoming EP, "West Coast," introduces a new sound he calls "G-house," a combo of hip-hop and deep house. He also founded HARD Events (sold to Live Nation in 2012), which throws some of the most popular music festivals and club shows in the United States.

Number: 70,000 attended last August's HARD Summer festival in Los Angeles, more than double the 2011 festival, which brought in 30,000 fans.


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