EDM Power Players 2014: 12th Planet, DJ; Smog Records Founder

In the mid-2000s, dubstep was still very much an underground phenomenon, and wasn't all that well-known outside of London's underground dance clubs. But that all changed thanks to John Dadzie. After discovering the music - which he described as "slow drum'n'bass" - during a U.K. tour, he started recording his own dubstep compositions under the moniker 12th Planet. Today, the bass-heavy dance music is hugely popular at clubs and festivals, and 12th Planet, 32, has been called the "Johnny Appleseed of dubstep." His reputation as a trend-setter didn't end there. He was mentoring Skrillex back when he was a nobody with a weird haircut. And in 2007, he co-founded the Los Angeles-based record label SMOG, whose roster features cutting-edge talent like Flinch, Protohype, Mayhem and DLX. While 12th Planet may not dress like an EDM power player - he rarely is seen in anything but jeans, a T-shirt and baseball cap - he's got the clout and the raw ambition of the genre's true superstars. SMOG already has put out 50 releases, and by record label standards, the imprint is still in its infancy. Whatever the next trend in EDM, 12th Planet will likely spot it first.

Number: 12th Planet has averaged 200 shows per year for the last five years running, and is a mainstay at Electric Daisy Carnival, having performed at nine of its festivals across the United States and Puerto Rico. He's also a hit online: The DJ's videos have had 20 million plays on YouTube and 5 million on SoundCloud.


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.