EDM Power Players 2014: Joel ZImmerman, Head of Global Electronic Music at William Morris Endeavor

Not only does Zimmerman represent some of the biggest names in EDM in Deadmau5, Calvin Harris, Kaskade and Afrojack, but the agent has played a critical role in cultivating and galvanizing the crossover success of the genre.

First as an independent agent and later in launching WME's electronic music division in 2008, Zimmerman, 36, helped spur the genre's hyper-growth by working with mainstream-festival talent buyers fintegrate EDM into these events, raising the profile of the music and building careers to the point where DJs now frequently serve as headliners. Zimmerman also was instrumental in building markets as EDM hubs, specifically Las Vegas, where he was a pioneer in booking residencies for DJs like Kaskade and Deadmau5.

"Taking an unknown bedroom producer that you really believe in and mapping out a two-year plan, executing it and seeing them flourish is why I do what I do," says Zimmerman, "and why our department is so excited about what we do every day."

Number: With 50 agents booking a diverse lineup of some 200 EDM acts (more than half working at any given time), WME's electronic division is on a run of 300 percent year-over-year growth in EDM.


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