EDM Power Players 2014: Ash Pournouri, Founder of At Night Management

Pournouri discovered an 18-year-old Tim Bergling (later known as Avicii) in 2008, while balancing law school with club promotion. His empire has since expanded from At Night Management and the AshAlliance booking agency to the PRMD label and studio in Stockholm - and then there was the $800-per-night Avicii Hotel in Miami during the Ultra Music Festival. The legal skills of Pournouri, 32, have played no small role in his charge's financial success - he has no exclusive Las Vegas residency, and tested all the majors with singles before placing "True" with Universal - and his marketing savvy and musical skill suggest he's in for the long haul.

Number: In February, Avicii's "Wake Me Up!" was the first song to reach 200 million streams on Spotify.


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