EDM Power Players 2014: Diplo, DJ; Founder of Mad Decent Records

He's a Grammy-nominated producer (Usher, Beyoncé, Jennifer Lopez, Justin Bieber, Bruno Mars, No Doubt, M.I.A.), one of the world's top DJs (he played 210 gigs in 2013, including shows with his group Major Lazer), a highly visible brand representative (ads and syncs include BlackBerry, Fiat, Doritos and Cosmopolitan Hotel) and (briefly) a rumored Katy Perry paramour. Less obvious is Diplo's burgeoning Mad Decent empire, which includes a label that had a Hot 100 No. 1 single in 2013 with Baauer's "Harlem Shake"; the booming Mad Decent Block Party, which has grown from an actual block party in his native Philadelphia to a 22-date, Diplo-curated touring festival and cruise in 2014; and associated licensing, publishing and merchandising interests. Mad Decent was ranked at No. 5 on Fast Company's list of the 10 Most Innovative Companies in Music. Diplo, 35, is talented, savvy and pretty, with unusually diversified skills and interests, including an upcoming gig as host of VH1's Questlove-produced show Soundclash. With a manic work ethic and many irons in many fires, he generates enviable DPMs (dollars per minute). Number 3.8 million SoundCloud followers


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