The Billboard Cover Story - Jennifer Lopez: Inside J.Lo's Empire

The business portfolio of a walking lifestyle brand

American Idol

$17.5 million

Lopez scored a hefty pay raise to return to Idol for a third season in 2013, from an impressive $12.5 million in 2011 to a whopping $17.5 million for this year's series. But with ratings at an all-time low, a late-June renewal deadline looms (though she's expected back) as her film and touring plans for 2015 also beckon.

L'Oreal True Match

$6 million

Since 2010, Lopez has been a highly visible face of the cosmetics and hair care company, most recently promoting makeup line True Match in 2013, with a new campaign set to debut later in 2014. The endorsement deal is estimated to earn her $5 to $6 million annually.

Coty Fragrances

$13.3 million

Glow sold $100 million worth of perfume bottles in 2002, its first year, and roughly accounts for half of the $2 billion in cumulative revenue she has generated for the company across five additional pillar scents. Lopez's estimated annual earnings are 7 to 8 percent of Coty's revenue, or $12.5 million to $13.3 million.

Films

$2 million

Lopez has three films due in 2015: the thriller The Boy Next Door, the A&E Films-produced Lila & Eve and the DreamWorks Animation family musical Home (co-starring Rihanna). Sources estimate her salary starts at $2 million and goes up, depending on the type of film and the back-end.

Nuvo TV

$2 to 3 million stake

Lopez is a minority investor (and the chief creative officer) in the English-language cable network that targets Hispanic millennials. Nuvo TV recently acquired Fuse TV in a deal valued at $200 million.

The Fosters

$100,000

Nuyorican Productions, Lopez's production company with Benny Medina, scored a hit last summer with ABC Family's The Fosters, a family drama featuring same-sex parents. Nuyorican's producer's fee is estimated at $50,000 to $100,000 per season.


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