Label Conscious: Alexander Wang's Parental Advisory Sweatshirt Is Instant Hit Among Fashionistas & Musicians

When the recording industry introduced the Parental Advisory: Explicit Content label in 1994, it inadvertently attracted the very music-buying population it intended to protect: young, angsty teenagers with disposable income (read: allowance). For what could be more appealing than something, anything, found unsavory by parents?\

Designer Alexander Wang, 30 - who came of age in the 1990s and can be credited with much of that decade's current hold on fashion - cleverly reappropriated the message for his spring/summer 2014 womenswear collection. Using sheer nylon material and a strategically placed message over naughty bits, he achieved the same be-warned-but-come-hither effect.

Alexander Wang Parental Advisory Sweatshirt, $995,


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