Although the music, technology and art festival in Asheville, North Carolina garnered praise from attendees, artists and critics alike, Moogfest 2014 posted a loss of $1.5 million on this year’s event, according to a grant application for funding from Buncombe County.
Moog Music applied for a $250,000 grant, nearly three times the amount it received from the county this year, to produce the festival again next year. Yesterday, the Culture and Recreation Authority voted unanimously to deny the application, accoding to the Asheville's Mountain Xpress.
In the application, Moog Music included a listing of profits and losses from the 2014 event: Total expenses for the festival are listed at $2.7 million. The festival’s largest expense being talent, including performance and speaker fees, travel, lodging and meals, totaling $1.5 million.
This year’s music programming was produced by Paxahau, the producer of Detroit’s Movement Electronic Music Festival. The lineup included M.I.A., three Kraftwerk 3D performances, a CHIC dance party with Nile Rodgers, Pet Shop Boys, Giorgio Moroder, Dillon Francis and others.
Income from ticket, merchandise and beverage sales totaled $1.2 million. This year’s festival drew 7,000 badge holders, up from an estimated 5,000 at the last iteration of Moogfest in the fall of 2012. An estimated 25,000 people attended the fest’s free programming.