K Camp Rides an Online Meme Up the Charts

I've made hits before, but it never seemed like it was my turn yet. Now it is - and about time."

So says 24-year-old Atlanta rapper K Camp, who after landing some success with "Money Baby" and Mykko Montana's "Do It," seems to have finally found his big breakthrough. "Cut Her Off" rises 12-10 on Billboard's R&B/Hip-Hop Airplay chart dated May 17, becoming Camp's first top 10. It also moves 29-26 on R&B/Hip-Hop Digital Songs, thanks to an 11 percent bump in downloads, according to Nielsen SoundScan. "Cut Her Off" has sold 92,000 downloads to date. Next week it will likely surpass sales of "Money Baby," which has moved 98,000.

The explicit version's title ("Cut That Bitch Off") has even fueled an Internet meme - several recent examples make light of Los Angeles Clippers owner Donald Sterling being banned for life by the NBA. More importantly for Camp, however, the song also sparked a label bidding war. He signed with Interscope in March.

"Cut Her Off" was conceived during a random night in the studio, after a female friend flaked on a late-night visit. Annoyed, Camp used the extra time on his hands to spontaneously vent his frustrations over a beat. "It was just supposed to be a mixtape song," he says. "My management told me not to leak it, but I don't really follow rules too well."

In 2012, Camp was featured on the hook to Republic rapper Montana's breakout hit "Do It," but says he wasn't able to convert the opportunity into his own success because of management issues. Now, however, he has Atlanta heavyweight TJ Chapman, co-manager of B.o.B, on his team (along with co-manager J.R. McKee), helping him land collaborations with 2 Chainz, Ty Dolla Sign and Nipsey Hussle.

"We used to just make records and put them out," says Camp. "We're playing chess now."

"Camp held his own weight on the records by himself before the features started coming," says DJ MLK, T.I.'s DJ and an Atlanta club fixture, who broke "Money Baby" and helped Camp land T.I. for the "Cut Her Off" remix. "That's a big accomplishment for a new artist."

Both "Cut Her Off" and "Money Baby" are from Camp's "In Due Time" EP, initially released as a mixtape in December before being repackaged as an EP for digital retail on April 22. Camp will continue to push songs from that project in coming months, with no set plans for a full-length yet. But, he says, he could also spontaneously decide to leak another potential hit out of nowhere.

"My manager's probably reading this right now," jokes Camp, "shaking his head."


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