Fender Musical Instruments Corporation announced Monday that Bob Roback has joined the company as president and a new member of the board of directors.
Roback comes from Dashbox where he was chief executive officer at the cloud-based workflow management system for music licensing. He was also managing director of The Media Farm, where he focused on owning and managing an IP portfolio for multi-platform exploitation. Prior, he founded LAUNCH Media, Inc. and served as its president.