In an effort to continue broadening the range of opportunities for its artists, Sony Music U.S. Latin has partnered with ZZinc group, the entertainment company headed by Mexican promoter/manager Armando Lozano and Mexican film financier Alex García. Through the partnership, ZZinc and Sony will leverage their assets to jointly develop talent and music-related projects, focusing on crossover projects for the U.S. Hispanic market.
ZZinc, which includes management, film and live entertainment divisions (the company has presented the Mexican of acts like Wisin & Yandel, Juanes and Luis Fonsi, among others), has been based in Mexico since 2008 but early this year opened offices in Miami and Los Angeles as part of its plan to expand operations in the U.S. and Latin America. The company has gained additional notoriety thanks to the growing visibility in the film world of García, whose AG Studios was recently referred to by The Hollywood Reporter as “Latin America’s largest production group.”
García, has reportedly invested $500 million in entertainment ventures in the U.S. and Latin America, including Mexican distribution arm Latam Distribution, animation studio Anima Estudios and stakes in several films, plus a partnership with Mark Burnett and Robert Rodríugez’s El Rey Network to produce a weekly hour-long lucha libre series for El Rey, set to debut later this year.