It's looking like the biggest year in touring since 1994 as power acts double (and triple) up onstage
With sources confirming to Billboard that Jay Z and Beyonce will embark on a 20-city stadium tour in June, megaconcerts are making a comeback not seen since the mid-1990s.
Though Live Nation did not comment on the upcoming dates, this will mark Jay Z's second summer in a row touring stadiums, after 2013's Legends of Summer tour with Justin Timberlake, which grossed an average of $5 million per show for 14 dates, according to Billboard Boxscore. The pairing of Jay Z, 44, and Beyonce, 32 -- who shared the No. 1 spot on this year's Billboard Power 100 list -- joins a growing club of acts who will be playing stadium dates this year including established hitmakers (Eminem, Rihanna), newbies (One Direction), veterans (Dave Matthews Band, Billy Joel) and country kings (George Strait, Luke Bryan, Jason Aldean).
What's driving the boom? New efficiencies, as promoters find ways for acts with different audiences to share production costs. Brian O'Connell, president of Live Nation Country, says Joel and Aldean, in Washington, D.C., and Philadelphia, and Bryan and One Direction, in Boston, Chicago and Philly, will share basic staging for their respective shows taking place on the same weekend.